Accredited short courses online : If you want to know how users interact with your site , who clicks, what are heatmaps (maps of areas of your website where users are active) and you do not exceed 2,000 page views / day, Hotjar is a very good and free solution. With Hotjar you can understand any usability issues that exist on your site and optimize them to provide better use and experience to your visitors.
🥇 Other free solutions Accredited short courses online: ✅
Inspectlet (Free to record 1000 sessions / month)
SumoMe Content Analytics (Turn visitors into customers)
Appzi (Free for 50,000 sessions / month)
Peek (See via video how a real user uses your site. Trials take about 2-3 days to complete and you can do up to 3 free trials each month)
Google Small Business Marketing Platform (Free details for sites & applications through Data Studio, Surveys, Optimizer, Tag manager etc.)
Crazy egg (From 24 € / month do unlimited a / b testing on up to 3 sites)
Kissmetrics ( Analyze user behavior and give them what they are really looking for)
Optimizely (Do experiments and tests to understand what users want from your page)
🙂 Search Engine Optimization / SEO: MOZ Accredited short courses online ✅ 🤓
Moz is a very good tool to check the value of your domain in search engines for free, to check the number of links that lead to your site and to see how part of your competition works in search engines. The free version of Moz offers up to 3 reports per day. The paid version offers unlimited references to all your links, keywords and competitors.
🔥 Other free suggestions Accredited short courses online : 🤑
Screaming Frog SEO Spider (Free check up to 500 url, search for broken links etc.)
Keyword Tool (Search for keyword ideas on Google, Youtube, Bing, Amazon, etc.)
Siteliner (Competition Analysis)
Google My Business (increase your readability and visibility in Google search engine and maps )
✨ Paid Accredited short courses online : 💥
Moz Pro (Complete SEO analysis, keyword search, link building, site audit and everything you need for your site SEO)
Semrush (With 99 $ / month you have SEO analysis, SEM & many Social Media Marketing tools in up to 5 sites)
4. Improve website speed: GTMetrix
Website Speed Optimization is a very important part of both Search Engine Optimization and the user experience of a fast site. Users are in a hurry, they do not wait even a second longer. They want to find the information right away, easily and quickly because otherwise they will move on to Google’s next result.
But how can you reliably measure and then improve your site’s loading time? One of the most reliable and free tools you can get started with is GTmetrix . Enter the url of the site you want to improve and start the free analysis.
🙂 Other free solutions Accredited short courses online : 🥇
Google Page Speed Insights (Analyzes the speed of your website, provides suggestions for improving it, what must be corrected to increase your ranking, what would be good to correct, but also what you are already doing right).
Pingdom Website Speed Test (You can select and view the loading time from various locations. Once the test is completed, it provides you with a “waterfall” diagram with each item loaded on the specific page of your site and its loading time. You can also to see the history of all the tests you have performed for the specific website).
LS Cache Plugins (Improve the loading time of your site by making the best use of the cache memory. A prerequisite is to have a LiteSpeed Web Server ).